Bajaj rides into Royal Enfield’s turf with Dominar 400

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Automobile companies mostly refrain from taking on the competition while launching a new product. However, Rajiv is breaking the norm.

The managing director of two-wheeler major Bajaj Auto has positioned the company’s new and ‘best’ product,Dominar 400, as a direct  competitor

Launching the 373cc premium sports bike here, he said the company was entering a “segment that has an existing tall leader with 80% market share. This segment is not open for anyone to simply enter and walk away with the market”, he added in a reference to Eicher Motor’s Royal Enfield range

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