Automobile companies mostly refrain from taking on the competition while launching a new product. However, Rajiv is breaking the norm.
The managing director of two-wheeler major Bajaj Auto has positioned the company’s new and ‘best’ product,Dominar 400, as a direct competitor
Launching the 373cc premium sports bike here, he said the company was entering a “segment that has an existing tall leader with 80% market share. This segment is not open for anyone to simply enter and walk away with the market”, he added in a reference to Eicher Motor’s Royal Enfield range