Bovonto’s makers have been in the beverage business before India’s independence
Bovonto is one of the several drinks manufactured by Kali Aerated Water Works Private Limited. This family-run business, established in 1916, is now being managed by the third and fourth generations of its founder PVSK Palani Appa Nadar, who hails from the same business community as Congress leader P Chidambaram.
While the ban on Nestle’s Maggi brand of noodles did help push Patanjali’s products aggressively in supermarkets, the scenario is different in the case of Bovonto. The makers of Bovonto have been a business family before independence and have conducted their business with the kind of modest ambition that is associated with industrialists from some southern states. Although a household name in Tamil Nadu, it is little known outside the state.
The company’s profit in 2015-16 was a little above two crore rupees on the back of revenues of Rs 160 crore. This is almost 10 times its revenues in 2013-14. Infact, the family-run beverage business was corporatised quite late with the incorporation of Kali Sparkling Water Private Limited in 2010. Another one called Kali Palaniunna Beverage Private Limited was incorporated in 2012. These two, along with Kali Aerated Water Works Private Limited, are involved in the production, marketing and sales of eight kinds of beverages that include among other things a rose water scented carbonated drink called Kalimark Panner and a variety of ginger beer also marketed under the Kalimark brand. But unarguably, the star of the stable and the main revenue driver is Bovonto.