Airtel calls it ‘old wine in a new bottle’
Rival Airtel, however, dubbed it as a case of “old wine in a new bottle.”
“Considering the special benefits that are available to Jio Prime members, customers who were unable to subscribe to Jio Prime for any reason can continue to do so by paying Rs 408 or Rs 608 (Jio Prime and recharge price) to avail these benefits,” said Jio in a statement.
The benefits of the plan would be available right away. Jio customers who have not got their first recharge, need to do so by 15 April.
Objecting to the offer, incumbent Bharti Airtel hoped that the “authority (Trai) will act against this provocative disregard of their direction”.
“We are surprised to see what Jio is doing. It violates the spirit of the Trai directive and essentially continues with a similar plan now masquerading under a different name. This is a classic example of old wine in a new bottle,” an Airtel spokesperson said.