People mistakenly uninstalled Snapdeal instead of Snapchat
This lead to a huge uproar in India, especially on social media forums. People not only ridiculed Snapchat for the remarks but also began a boycott campaign on Twitter and began to uninstall the app on their phones. Here is what exactly happened.
According to a report published in Variety, the CEO while discussing expansion plans in a meeting allegedly dismissed an employee’s concern of the slow growth rate of the app in India, stating that the app was only meant for ‘rich people’.
As reported earlier, According to one of the employees, Spiegel had during a meeting said, “This app is only for rich people. I don’t want to expand into poor countries like India and Spain.” It is rumoured that this comment was made by Spiegel in 2015.
After reports of Spiegel’s alleged claims of Snapchat being a ‘rich people’s app’ surfaced, Indian users took to Twitter to express their dissent over the comment.
Hashtags like #BycottSnapchat and UnistallSpachat were trending on Twitter.
Soon after Variety published the alleged comment, the app’s ratings on Google play store and other such platforms witnessed a sharp decline, a 4.4 to a 3.6 rating. Furthermore, the number of one-star rating by the users shot up from 39,102 to 192,906 in just 24 hours.
Others took action on the Apple App store, driving the ratings of the App to one star and bombarding it with sarcastic reviews.| READ MORE…